And I agree totally, keep up the alarmist rhetoric and in the end,
people start to ignore it.

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Nick Gardner

It all depends on 'who' the people are. Backbench MPs are falling over themselves to promote their green credentials. In this regard, policymakers matter - we may be generating a minority band of sceptics. OK, not everything can be done 'top-down' and much will depend on consumer behaviour. Sir David Attenborough has accepted the need to be realistic and positive in this sense - as he was quoted a few days ago in relation to a new series. I think we need to take all detailed research seriously, but yes to be careful with rhetoric. Some people will not understand the nuances here though and conclude that there's backtracking.

Julian